Award-Winning Activewear & Accessories Brand

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Award-Winning Activewear & Accessories Brand that Makes a Difference

Key Sale Highlights

Established well-loved brand of 6 years
$828k+ sales to date
80% average gross profit margin
A brand that does good - $24k+ raised for mental health charities to date
Ready for scale - 3PL warehouse in Sydney fulfilling orders
Huge opportunities for growth (extensions of product ranges, stockist expansion, overseas launches)

This listing is posted by a private seller

Business Overview

Summary

If you’re passionate about health and fitness, unique activewear & accessories, building a community and love making a difference, this could be the business for you!

Hours

Current owner works 10-15 hours a week along with a VA (up to 10 hours per week).

Reason for Sale

Current owner has relocated overseas for family reasons.

About the Business

Real Active sell activewear and accessories and donate 10% of proceeds to mental health charities, a cause very close to the current owner’s heart.

Business Highlights
• Sales to date: $828,000
• Revenue FY22: $167,693 / Revenue FY23: $83,108 (SDE: $32,749) – focus was on profit over revenue
• 80% average gross profit margin
• 16,000+ customers
• 50 wholesale stockists in Australia, New Zealand & USA
• High quality, unique products – 1000+ 5-Star Reviews
• Multi award-winning (AusMumpreneur Ecommerce People’s Choice Award Bronze & Retail Business Award Silver, Westpac 200 Businesses of Tomorrow Winner, Start Up Award -Young Entrepreneur Sydney, Women to Watch in Fashion – Biz Global Award, plus more)
• Great product margins (average 450%)
• A brand that does good – $24k+ raised for mental health charities to date
• Trademarked in Australia
• Strong website conversion rate & returning customer rate
• All the hard work has been done – Real Active launched activewear in 2022 (after a year-long design process with a specialised activewear designer and 80+ top customers & ambassadors)
• 20 amazing ambassadors promoting the business

Inclusions in Sale Price:
• Fully optimised Shopify website
• www.realactive.com.au domain
• Social media accounts with 45k followers – Instagram, Facebook, Tiktok & Pinterest
• 16,000 customer database & flows set up (Klaviyo)
• 1000+ 5-Star reviews
• High quality professional high-res product & lifestyle images
• Brand style guide (logo, colours, fonts etc)
• All product suppliers (these took years to find the best possible suppliers)
• 3PL warehouse already set up and sending orders automatically from Sydney
• Stock at cost price (currently $23k)
• Wholesale stockist contacts, plus potential stockist list of 1500+
• Facebook & Google ads – 6 years’ worth of ads and data
• All social, email, campaign templates set up in Canva
• 22 custom Real Active GIFs live
• Real Active Trademarked until Nov 2026 in 4 categories – bags, water bottles, towels and apparel (classes 18, 21, 24, 25)
• Company registered name and business
• All product designs, supplier contacts, ambassador & charity contacts

Asking Price:
• Interested in all reasonable offers.

Detailed handover and training provided.