Smokin Bro & Co started as a mobile catering and food truck business in 2018, serving authentic American-style barbecue. In 2021, it moved into a brick-and-mortar restaurant within a brewery, becoming a popular dining spot in Mudgee. With a 90% dine-in customer base, it offers takeaway, pre-order catering and event food truck services. The business is run by two owners working 35 to 40 hours per week, supported by a small team, though extra staff would be needed for growth.
The restaurant operates from a renovated 100-year-old building with indoor and outdoor seating, a games room and a second kitchen with a tapas-style menu. It seats up to 300 guests and benefits from a brewery partnership, allowing it to serve food without managing a liquor licence. With fast product turnover, the stock is sourced efficiently from Dubbo with daily deliveries available.
Expansion opportunities include extending trading hours beyond Wednesday to Sunday, hiring more staff and promoting the food truck and catering services to the many regional events both private and public. The business has a strong social media presence and local magazine advertising, attracting locals and tourists. With no direct competitors in the region, Smokin Bro & Co has strong customer loyalty, making it an excellent opportunity for a purchaser looking to scale.
