Lana’s Garden

From humble beginnings, Lana’s Garden has been transformed from a home-based weekend

Key Sale Highlights

Business Overview

From humble beginnings, Lana’s Garden has been transformed from a home-based weekend market venture into a genuine, scalable, leverageable, and desirable brand with a proven and in-demand commercial food manufacturing plant.

Lana’s Garden comes with all intellectual property, systems, and equipment to take the business to the next level. The strategic decision to create a full commercial space and employ a team was a massive step for Lana’s Garden. Lana knew that such a decision would require a significant investment in cash and time. It also meant that her sales trajectory would plateau while her focus and energy were directed at infrastructure. Lana’s efforts have paid off, sales have been maintained despite COVID-19 restrictions, and the business is poised to grow.

The proof of the rhubarb is in the eating, and ten years of sustained business expansion shows there is an excellent product-to-market fit. The opportunity now exists for a sales and marketing-oriented entrepreneur or an existing player in the food and manufacturing industry to take this base of hard work and transform the sales and distribution systems to drive profits into the future.

The key features of the business are:

• A rhubarb product range that is healthy, tasty, and natural

• A rhubarb product made without preservatives and artificial ingredients

• A niche Australian-made boutique homemade condiment- unique and different

• A variety of product sizing and product lines

• Developed giftware options

• A list of online recipes to give customers ideas on making the most of their purchase

• ten years of goodwill with regular online retail customers and retailers

• A documented process

• A developed eCommerce website for online orders, B2C and B2B

• Top-class commercial kitchen spaces that are actually in demand for use by other businesses

• A genuine Social media list of 4k followers over two platforms

What makes this business successful?

Customers can purchase online from all over Australia. The target market is typically females aged 25-55. The people who buy are usually purchasing to serve their guests or family. Products are also stocked by independent cafes, providores and food venues in Victoria, New South Wales, South Australia, and Western Australia. A distributor is used to get stock to Western Australia.

Lana has attended local markets that specialise in fresh and local produce to get the products known to locals and visitors to the town. Lana’s Garden supplies Norton Ford with customer hampers, about 300 products per month.

Lana has developed a fully documented process for the production of her products. Her team is trained and experienced, consistently producing high-quality products that easily meet growing demand. The entire process from order to dispatch is documented, easy to follow and has been created with an eye for consistent, high-quality production.

The products are gluten-free and vegan, making them suitable for everyone. The condiments are making their way into the homes of Aussies everywhere. Lana has plans in place and is working to increase monthly sales consistently.

After ten years of growing, nurturing, and building, the time has come for Lana to move on, leaving behind a highly desirable range of in-demand products.

If you are looking to take on a food manufacturing business ready to perform at the commercial level, or if you have existing networks capable of absorbing a home-grown natural product in a $5.3 billion-plus industry with significant export opportunities, please enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

Price: $80,000 + S.A.V.

Finn Business Sales
Geelong and South West Victoria
(03) 5259 9970

Broker: Anthony Dickson
0431 279 400
anthony.dickson@finnbusinesssales.com.au

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