Key Highlights
Naturopress, a well-established Australian cold press juicer brand since 2017, has consistently maintained top 10 Google rankings for main product keywords
Nearly 3,000 juicers sold, with successful expansion into other trending health products like ice baths, hydrogen water bottles, and alkaline water ionizers
Flagship product is a cold press juicer designed to offer higher yields of vitamins, minerals, and antioxidants
Other in-house branded products include ice baths, hydrogen water bottles, and alkaline water ionizers at competitive prices
Partnership with Kuvings to offer their range of juicers, blenders, dehydrators, and commercial products
Impressive year-over-year growth: 152% increase in online store sessions, 236% increase in total sales, 141% increase in total orders, and 19% increase in average order value
Highly automated operations with AI-powered customer service chatbot and streamlined fulfillment processes
Strong potential for further growth through product range expansion, international market entry, and enhanced influencer and social media marketing strategies
Naturopress.com website and domain included in the sale – potential to 301 redirect the Australian domain to dot com for a bigger potenial to expand into global markets. When 301 redirecting a domain link equity and domain authority is transferred by Google.
Operations
Naturopress is a thriving e-commerce business specializing in the sale of cold press juicers and other trending health products, primarily serving the Australian market. The company generates revenue through online sales of its in-house branded products, which include juicers, ice baths, hydrogen water bottles, and alkaline water ionizers.
Naturopress’ flagship product is a cold press juicer designed to offer higher yields of vitamins, minerals, and antioxidants. The company has also expanded its product range to include ice baths, a trending product with growing demand, as well as hydrogen water bottles and alkaline water ionizers at competitive prices compared to MLM competitors.
In addition to its own branded products, Naturopress has partnered with Kuvings, one of the original inventors of vertical cold press juicers, to offer their range of juicers, blenders, dehydrators, and commercial products.
Naturopress has partnered with a third-party warehouse in Australia to store and fulfill orders for its juicers, while other products are currently drop-shipped directly from manufacturers. The business operations are highly automated, with an AI-powered chatbot handling approximately 95% of customer service inquiries. A part-time staff member manages the remaining 5% of customer queries and is responsible for sending orders to suppliers for fulfillment. This streamlined operational structure allows for efficient management of the business with an estimated time commitment of just a few hours per day.
Customers
Naturopress has built a strong and loyal customer base, primarily within Australia, with some sales coming from overseas markets. The company’s success in customer acquisition can be attributed to its exceptional search engine optimization (SEO) efforts, resulting in consistent first-page rankings on Google for highly competitive keywords related to their product offerings. This strong online presence has led to a 5.9% returning customer rate, demonstrating the satisfaction and loyalty of Naturopress’ customer base.
Financials
Naturopress has experienced remarkable financial growth over the last 12 months:
Online store sessions increased by 152%, reaching 157,190 sessions
Total sales saw a 236% increase, amounting to $296,916.80
Total orders grew by 141%, with 535 orders placed
Average order value increased by 19%, reaching $575.39
The company’s sales are generated through various channels, with direct traffic, search engine traffic, and social media being the primary sources. Despite the rapid growth in traffic, the slight decrease in conversion rate is not a significant concern, as it is a common occurrence during periods of rapid expansion.
Additional Notes
Since its inception, Naturopress has evolved from a single-product company focusing on cold press juicers to a multi-product business offering a range of trending health and wellness items. The founder’s expertise in SEO and nutrition has played a crucial role in the company’s success, enabling Naturopress to achieve and maintain strong search engine rankings and drive substantial organic traffic.
Looking ahead, Naturopress has several promising opportunities for growth:
Expanding the product range: By identifying and capitalizing on emerging trends within the health and wellness niche, Naturopress can further diversify its product offerings and attract a wider customer base.
International expansion: While Naturopress has seen some success in overseas markets, there is significant potential for growth by strategically targeting and entering new international markets.
Influencer partnerships and social media marketing: By allocating more resources to influencer collaborations and targeted social media advertising, Naturopress can further increase brand awareness, drive traffic, and boost sales.
With its robust online presence, highly automated operations, and demonstrated ability to identify and capitalize on trending products, Naturopress presents a unique and attractive acquisition opportunity within the thriving health and wellness industry. The company’s strong financial performance, loyal customer base, and potential for further growth make it an appealing prospect for investors seeking to enter or expand their presence in this dynamic market.
