Pattysmiths; your local Aussie burger joint and founded in 2018, delivers your quintessential burger experience.
At Pattysmiths, we do burgers differently. Our crew proudly stand up for what a great burger should be: crafted with passion, a keen eye for detail, top-notch fresh ingredients, and of course, smashing it to perfection with our signature golden crust.
Our franchise model isn’t about flipping patties. It’s about offering entrepreneurs the chance to be part of a brand that stands out in the competitive world of fast casual dining.
We’re family-owned, run by locals and here to make sure our community gets to enjoy the best burger experience they deserve.
At Pattysmiths our purpose is “To enable the dreams and aspirations of our franchise partners by providing them with the best support we can and the security of growing, innovative brands”.
With a low entry point and great returns, our franchisees are empowered with a proven system designed for success. We provide comprehensive support, innovative operational procedures, and a brand identity that resonates with a wide range of customers.
A Pattysmiths franchise not only provides an extensive range of beloved smashed burgers but also proudly serves ‘virtual brand’ – “Dante’s Hot Chicken” as part of the Pattysmiths package. Leveraging the existing Pattysmiths kitchen infrastructure, our additional brands can be efficiently serviced and distributed through our delivery networks. This strategic approach not only enhances revenue streams but also fosters profit growth for both take-away and in-store expansion.
Concept Eight, the parent company of National QSR brands such as Noodle Box, Supreme Leader Chicken, Huxtaburger, Double Dragon Dumpling and Southern Seoul Chicken offers significant benefits to its franchise partners with the combined knowledge and experience of overseeing 150+ restaurants both nationally and internationally. The benefits through shared support services span various crucial areas, including Operations, Legal, Supply Chain, Menu Development, Project Management, Network Development, HR, IT, and Marketing, across all its brands.
MARKETING
Great brands are strengthened by great marketing.
Your experienced & dedicated team are on hand to promote & drive sales in your Pattysmiths restaurant using a range of marketing tactics.
• Set up/Establish online presence
• Create hype – letterbox drops/PR campaign
• Soft Launch
• Build – Expand offerings with virtual brands & our loyalty program, ATE Rewards.
• Grand Opening – Giveaways/promotions.
Ongoing, your marketing team will collaborate with your restaurant, providing support for both national & local area campaigns.
TRAINING
All new franchise partners are required to complete a specifically designed induction and training program around. These centre around:
• Operational Guidelines
• Franchise Partner Profitability
• Strategic Planning & Business Modelling
• Customer Experience
• Quality Management
• FP Culture/Leadership
• Rostering/Payroll
This tailored training equips our franchisees with the necessary skills and knowledge, laying a solid foundation for their success in the business.
If you have a drive and the determination to be successful, a passion for great food and a genuine appreciation for great customer service, then that will take you a very long way.
Our training and back-office support will help with the rest along with the knowledge and experience that you will naturally acquire over time.
