EOI campaign to sell Byronbay.com

  • ID44
  • Sale Price$1 WIWO (Walk In Walk Out)
  • Revenuen/a
  • Net Profitn/a
  • StaffOne owner.
  • Adjusted net profitn/a
  • Stock At Value Estimate
  • Date Business Was Established1997
  • Rent Per Monthn/a
  • Hours of OperationFlexible Monday to Friday
  • Length of LeaseHome based.

An expression of interest campaign to sell Byronbay.com


For More Details On This Business Please Complete This Form. The Business Will Be Notified And Get Back To You.

Summary:

Established 1997, byronbay.com attracts, informs and engages with two-thirds of Byron's two-million annual visitors via its website, blogs and social media. Unparalleled domestic and international reach makes byronbay.com the key resource for people planning to visit the region.

Potential:

byronbay.com benefited from being the 'first mover' with the iconic domain name and as the first tourism portal in the region. Over the years it has further leveraged its popularity to become the most prolific blogger and most popular across social media. Register early for the right to get the Information document. Byron Bay is one of the world’s most recognised location.

Skills:

Suit a government department wanting to boost tourism in Northern New South Wales or a media group wanting to increase revenues and earnings or a good sales person who wants to increase the revenues from a multitude of sources.

Reason for Sale:

It is an ideal opportunity for an experienced news group, or Government body or tourism operator who can monetise the site. Currently the tourism spend by the Government is exceptionally low when compared with other regions like Noosa and The Gold Coast.

Products and services:

History of the business:

Established in 1997.

More About the business:

As a very early adaptor, byronbay.com secured the best top-level domain names and was the first tourism portal to a region about to explode in popularity.

In the late 90s, as Byron’s popularity started to grow beyond the surfers and backpackers, internet usage was becoming common in homes and workplaces around Australia. Soon, there were other ‘Byron’ websites popping up – byronbay.com focused on the emerging practice of Search Engine Optimisation (SEO) to ensure it retained its position as the most popular website.

By the early 2000s, tourism associations and local governments in popular tourism destinations around Australia started publishing their own websites. However, Byron’s local government was at odds with tourism and to this day, Byron Bay is one of the only tourism destinations in Australia without a funded visitor centre / tourism organisation.

Being ahead of the handful of other Byron websites (which were starting to fade away) and a visitor centre / local government without the will or funds for a meaningful internet presence, byronbay.com's position as the premier Byron website was solidified.

As Online Travel Agents (OTA’s) and channel managers became popular in the mid-2000s, byronbay.com adjusted its services to work as an affiliate with the major OTAs.

By 2010, internet users were expecting to find useful content across a variety of digital channels. Byronbay.com became the region’s most prolific blogger and most popular across social media.

By the mid-2010s, 50% of byronbay.com's visitors were using a mobile device (over the last 30 days it was 64%). Initially, they tweaked the website to meet Google's mobile guidelines. And 2-3 years ago, they did some re-development to be more mobile-friendly.

Now, byronbay.com focuses on its flagship website, two blogs, Facebook, Instagram, Twitter, a monthly eDM and its regional website.
For More Details On This Business Please Complete This Form. The Business Will Be Notified And Get Back To You.
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