George has spent his entire career in SME businesses.
Since 1998, he has coached and mentored senior executives and management of multinationals and franchise groups in the Hospitality and Food & Beverage sectors.
George also mentored over 1500 franchisees and small business owners. He has proven skills and experience in nursing ailing businesses back to health.
George specialises in radically improving sales, profitability, market share and assisting a great number of those business owners to develop and execute an exit strategy – achieving the best outcome for their precious asset.
On the buying side, George has advised numerous individuals to multinationals on what, when, where and how to purchase, merge or acquire.
George has experienced just about anything and everything in business – having planned, established, operated and exited several businesses – ranging from small medium to large enterprises. George says, his best business lessons came not from when his businesses were doing well, but from the mistakes and the unpredictable times.
His depth of experience in business makes George a valuable resource to anyone wishing to sell, buy, merge or acquire a business.
In his personal time, George spends his time being a podcaster on Float Your Boat, swimming at Bondi Beach, and enjoying home made foods and drinks with his wife Zoe, 3 daughters and friends.
George’s memorable moments:
Consulting to a franchisee who went from 52nd in a chain of 52 stores to number 1 in 12 months and sold for 700% capital gain.
Consulting to a franchisee who in 15 months, improved her revenue by 23 times – from $1500 to $35000 per week!
Consulting to a franchise chain and improving its capital value by $15 million in 18 months!
George’s tough lessons:
Before getting into business have a clear exit strategy.
Not knowing what to do when you have achieved all your milestones spells the death of a business and a loss in capital value.
“In my case, I hung around too long and in the process lost millions of dollars in the value of my company when I did sell”.
